Brand Applications and Registrations

Trademark applications (and registrations) provide you with resources to protect your business and investment; in fact they will become your best business asset. There is a misconception that registering a company, purchasing the domain names and registering for tax purposes provides you with the legal rights to protect your brand. This is simply not the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future surgical procedures.

Questions often arise to whether to register a trademark. The simple answer is that it is imperative, providing the only form of protection that gives exclusive legal rights to use the company trademark for the specific goods and services, both in the offline and online environments; affording the business the capability to stop others from via your brand and potentially damaging the reputation of organization.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Incorporate logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and servicing. The inclusion of a written description of this business’ offerings provides the legal specifics of insurance coverage. It is important that the range of products and/or services that business produces is correctly classified into one of the 45 separate categories readily.

It is important to focus on that trademark applications are country specific. For instance, this means that assuming you have a trademarked business in New Zealand that happens to be trading, or is proposing to trade, in Australia you should protect the company and business conception nationwide too. Having rights to the brand, logo and product offerings in New Zealand does not mean that you have the same rights in Australia; a separate trademark application must be typed.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to use the trademark. Once software package is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or TM Objection Reply Online Filing India re the instrument. However, objections are rare and the most of trademark applications progress straight through to registration. The particular trademark registration is approved, the business will receive certification and approval being the exclusive user belonging to the specified trademark for the plethora of goods and services requested for under the application.